Built by Operators,
for Operators

We're restaurant people who got tired of bad software. So we built something better.

Our Story

After years of running restaurants in New York, we experienced firsthand how broken restaurant technology is. Hidden fees that ate into margins. Support that never responded. Software that felt like it was designed by people who had never worked a Friday night rush.

We knew there had to be a better way. So we started building Plasma — a POS system designed from the ground up by people who understand what it's actually like to run a restaurant.

Today, we're a small team based in Brooklyn, working closely with restaurant operators to build technology that actually helps. No venture capital pressure to maximize extraction. No legacy code holding us back. Just a focused mission to make restaurant tech that doesn't suck.

Brooklyn, NY

Meet the Team

Restaurant operators and engineers building the future of restaurant tech.

Shlomo Kabareti

Co-Founder & CEO

Former restaurant operator with years of experience in hospitality. Built and scaled multiple restaurant concepts before founding Plasma.

Gabriel Andrade

Co-Founder & CTO

Software engineer passionate about building tools that make a real difference. Drives the technical architecture ensuring scalability and innovation.

Guilherme Barros

Founding Engineer

Building the core technology that powers Plasma, with a focus on performance, reliability, and delightful user experiences.

What We Believe

Transparency First

No hidden fees, no surprise charges, no complex pricing tiers. You deserve to know exactly what you're paying for.